Overview
This Privacy Policy outlines how we collect, use, store, and protect personal information submitted by all users who visit and shop on our official website. Our top priority is safeguarding user privacy and personal data security, and we strictly abide by transparent and user-friendly data management principles. This policy applies to all website visitors, registered users, and customers who place orders on our platform. By accessing our website, browsing products, and completing purchase transactions, you fully agree to the data collection and usage rules stated in this Privacy Policy.
We design all data processing procedures based on user experience and information security. We will never collect unnecessary personal information, nor will we arbitrarily disclose, sell, or misuse user personal data. All user information we collect is only used for standardized service delivery, order processing, and user experience optimization, ensuring every user’s personal privacy is fully protected during online shopping.
Information We Collect
When users create an account or place an order on our website, we collect basic personal information, including your full name, email address, contact information, and shipping address. This information is mainly used to confirm user identity, complete order delivery, and facilitate subsequent after-sales communication. Without this basic information, we cannot complete order processing, logistics delivery, and after-sales service support normally.
During order payment and transaction processing, we will obtain transaction-related information generated by your shopping behavior, including order records, purchased product information, settlement amount, and payment status. We do not collect or record your complete payment account password, bank card information, or other sensitive payment data. All payment operations are completed through secure official payment channels, and sensitive payment information is fully protected by the payment service provider.
In addition, we may collect non-personal anonymous browsing data generated during your visit to the website, including page browsing duration, product viewing preferences, website access terminal type, and page operation habits. This information cannot be used to identify individual user identity and is only used to analyze website operation status, optimize product display layout, and improve overall website service experience.
How We Use Your Information
All user information we collect is used for legitimate, necessary, and user-beneficial service purposes only, and will not be used for any unauthorized commercial or illegal purposes. First, your personal and order information is used to complete the entire order processing process, including order confirmation, product sorting and packaging, logistics delivery arrangement, and order status update, ensuring that your purchased products can be delivered to you accurately and efficiently.
Second, your contact information and order data will be used for daily user service and after-sales guarantee work. We will use your email and contact information to reply to your consultation messages, feed back order logistics progress, notify you of order updates, and process return and refund applications. This ensures that every user can obtain timely and effective service feedback during pre-sales consultation, in-sales transaction, and after-sales protection.
Third, anonymous browsing data and user shopping preference data will be used for website optimization and service improvement. We will analyze user browsing habits and product preferences to adjust product display, optimize website page layout, improve product detail display effects, and launch more in line with user needs of product updates and preferential activities, so as to continuously improve user shopping experience.
In addition, we may use your basic contact information to send routine service notifications, including product update reminders, official preferential activity reminders, and service rule adjustment announcements. Users can independently choose to unsubscribe from relevant notification messages at any time, and unsubscription will not affect your normal shopping rights and service experience on the website.
Information Storage & Security Protection
We adopt strict and standardized data storage and security management measures to fully protect user personal information from leakage, tampering, loss and unauthorized access. All user personal data is stored in secure encrypted server systems, with professional data encryption technology and access permission control mechanisms. Only authorized official service personnel can access user information, and all information access behaviors are recorded and supervised in real time.
We will only retain your personal information within the necessary service cycle. After the order is completed and the after-sales service guarantee cycle ends, we will regularly clean up and invalidate redundant user data according to standardized management procedures. For the information that needs to be retained for long-term service archives, we will implement permanent encryption protection to ensure data security.
We regularly update and optimize data security protection systems, conduct daily security detection and maintenance of server systems, and effectively prevent data security risks such as system loopholes, information leakage, and data loss caused by external network risks. At the same time, all internal staff have signed strict data confidentiality agreements, and any act of leaking user information is strictly prohibited.
Information Sharing & Disclosure Rules
We promise not to sell, rent, or trade your personal information to any third-party commercial institutions or individuals for profit. We will only share your necessary information with third-party service providers who cooperate with us and are related to service delivery, and all cooperative institutions have passed strict security qualification screening.
In order to complete logistics and delivery services, we will share your necessary shipping information (including shipping address, recipient name and contact information) with formal logistics and transportation service providers. The shared information is only used for package delivery and logistics tracking, and logistics providers are prohibited from using user information for other irrelevant purposes.
For third-party payment service providers, we will share the necessary transaction information required for payment verification and fund settlement to ensure the smooth completion of order payment. All third-party service providers must abide by strict data confidentiality agreements and privacy protection rules, and undertake the obligation of user information confidentiality.
Except for the above necessary service sharing scenarios, we will not disclose any of your personal information to any third party without your explicit voluntary consent. We will fully respect users’ independent right to choose and control personal information.
User Rights & Personal Information Management
All users have independent and complete rights to manage their personal information on our website. You have the right to view, check, modify and update your personal account information, shipping address and contact information at any time through your personal account background. We provide convenient information editing and modification functions to ensure that your personal information is always accurate and effective.
You have the right to apply for inquiry and deletion of your personal data stored on our platform. If you need to sort out or clear your personal information, you can contact our customer service team through the Contact Us page to submit a corresponding application. We will verify your user identity in a timely manner and complete data processing according to your legitimate requirements within the working cycle.
You can independently manage message notification permissions, choose to receive or refuse official activity notifications and service reminder messages, and adjust personalized preference settings according to your own browsing and shopping habits. All user rights settings are independent and free, and will not be restricted or discriminated against in any form.
Our website may contain links to third-party official platforms, independent merchant pages and external browsing channels. This Privacy Policy only applies to all information collection and processing behaviors on our official website. We do not bear the responsibility of privacy protection for any third-party platforms. When you click on external links to browse or trade on third-party platforms, you need to abide by the privacy policies and service rules of the corresponding third-party platforms, and bear the corresponding information security risks independently.
Third-Party Platform Reminders
We recommend that users carefully check the privacy protection rules of third-party platforms before using external links, and rationally protect their personal information security. We will not take the initiative to transmit your personal information to unassociated third-party platforms, and all jump access behaviors are independently operated by users.
Policy Update & Notification Rules
We reserve the right to appropriately optimize and adjust the content of this Privacy Policy according to website service iteration, user demand optimization and service standard upgrade. All updated privacy policy content will be uniformly displayed and announced on the official website homepage and policy dedicated page, and the updated clauses will take effect from the official release date.
The continuous browsing, registration and shopping behavior of users on the website after the policy update is deemed as recognition and acceptance of the latest privacy protection clauses. We will try our best to remind users of policy updates through official notification channels when there are major content adjustments, to ensure that every user can fully understand the latest information protection rules.
Contact Us
If you have any questions, suggestions or application demands related to personal information protection, privacy policy interpretation, data inquiry and deletion, please contact our professional customer service team through the Contact Us page on our official website. We will respond to your consultation and demands in a timely manner, and properly solve all your doubts and problems about personal privacy protection.